Revenue Model
Monetization strategy and pricing structure
ObscuraProof's revenue model balances accessibility for early adopters with value capture from enterprise customers. Our tiered pricing structure enables companies of all sizes to benefit from privacy-preserving verification while creating predictable, high-margin recurring revenue streams.
The monetization strategy combines subscription-based SaaS revenue with usage-based API pricing and high-value professional services. This hybrid approach maximizes customer lifetime value (CLV) while maintaining flexibility for different use cases and deployment models. The CLV calculation for our subscription model:
Where ARPU (Average Revenue Per User) ranges from $2,500 to $10,000+ monthly. Early customer feedback has validated strong willingness to pay, with companies viewing our solution as critical infrastructure worth 10-20% of their total ESG compliance budget.
Subscription Tiers
The Starter tier at $2,500 monthly serves small to medium enterprises beginning their privacy-preserving verification journey. This package includes 1,000 proofs monthly, sufficient for quarterly reporting and regular stakeholder updates. Access to our standard circuit library covers common sustainability metrics like carbon emissions, energy consumption, and water usage. Basic support through email and documentation ensures successful implementation without overwhelming smaller teams.
Growth tier pricing at $10,000 monthly targets mid-market companies with more complex verification needs. The 10,000 monthly proof allocation supports daily reporting and multiple stakeholder requirements. Custom circuit development enables verification of proprietary metrics unique to specific industries or methodologies. Priority support with guaranteed response times ensures critical verifications proceed without delays. API access enables programmatic integration with existing sustainability management systems.
Enterprise pricing follows a value-based model tailored to each organization's specific requirements. Unlimited proof generation removes usage concerns for large-scale deployments. Dedicated customer success managers provide strategic guidance and technical expertise. White-label options allow banks to offer ObscuraProof capabilities under their own brand. On-premise deployment satisfies data residency requirements and security policies. Multi-year contracts with volume commitments unlock significant discounts while ensuring predictable costs.
Usage-Based Pricing
API calls beyond subscription limits follow transparent per-transaction pricing. Standard verification calls cost $0.50 each, with proof generation at $1.00 per proof. Benchmark queries against anonymized industry data cost $0.10 per request. This granular pricing ensures customers only pay for actual usage while maintaining predictability through subscription allocations.
Volume discounts reward high-usage customers and encourage platform adoption. Organizations processing over 10,000 monthly transactions receive 40% discounts, reducing verification costs to $0.30 per call. At 100,000 monthly transactions, discounts reach 60%, bringing costs to $0.20 per verification. Million-plus monthly volumes unlock 80% discounts at $0.10 per transaction, making ObscuraProof cost-effective even for real-time IoT applications.
Overflow pricing provides flexibility without penalizing occasional usage spikes. Proofs beyond subscription limits cost $2.00 each for Starter tier, $1.50 for Growth tier, and $1.00 for Enterprise customers. This structure encourages appropriate tier selection while accommodating seasonal variations and unexpected verification requirements. Unused allocations roll over for up to three months, smoothing usage patterns and maximizing value.
Professional Services
Implementation consulting accelerates time-to-value for new customers. Standard implementations starting at $15,000 include system architecture review, data source integration, and verification workflow design. Complex enterprise deployments ranging from $50,000 to $200,000 encompass multiple system integrations, custom security requirements, and change management support. These engagements typically last 4-12 weeks, generating significant upfront revenue while ensuring successful adoption.
Custom circuit development addresses unique verification requirements not covered by our standard library. Simple circuits for basic calculations cost $20,000 with two-week delivery. Medium complexity circuits handling multiple data sources and conditional logic range from $35,000 to $50,000 with four-week timelines. Complex circuits incorporating machine learning models or multi-party computation start at $75,000 with 8-12 week development cycles. Customers retain exclusive use for 12 months before circuits enter our standard library.
Training programs build internal expertise and drive platform adoption. Virtual workshops at $5,000 per day cover platform basics, circuit design, and integration best practices. On-site training at $10,000 per day includes hands-on implementation and customized curriculum. Certification programs at $2,500 per participant establish credibility and create platform advocates within customer organizations. Annual training subscriptions at $25,000 provide unlimited access to all educational resources and quarterly workshops.
Partnership Revenue
Bank partnerships generate revenue through multiple channels. Integration fees range from $100,000 to $500,000 for white-label deployments within bank infrastructure. Revenue sharing agreements provide 20-30% of verification fees generated through bank channels. Co-development projects for industry-specific solutions split resulting revenue 50-50. Annual partnership fees of $50,000 to $200,000 maintain dedicated support and priority feature development.
Technology partnerships with complementary solution providers expand our addressable market. Integration with ESG management platforms brings $25,000 setup fees plus 15% revenue share. IoT platform partnerships generate $1,000 monthly per connected customer. Blockchain integration projects command $50,000 to $100,000 implementation fees. API marketplace listings through providers like RapidAPI and Azure Marketplace capture 20% transaction fees while reducing customer acquisition costs.
Channel partnerships accelerate geographic expansion without direct sales investment. Systems integrators receive 20% commission on referred customers. Sustainability consultants earn 15% revenue share for first-year customer contracts. Regional resellers in non-core markets receive 30% margins on local sales. These partnerships provide market access and local expertise while maintaining attractive unit economics.
Financial projections show path to $2M ARR by Year 3 with 70% gross margins and positive cash flow by Month 24.
Revenue Projections
Year 1 targets $200,000 ARR from 20-30 customers, primarily through professional services and initial subscriptions. Average contract value reaches $8,000-10,000 combining implementation fees and first-year subscriptions. The Rabobank partnership drives initial traction with agricultural clients while establishing market credibility.
Year 2 projects $500,000 ARR from 50-70 customers with increasing subscription mix. Average contract value grows to $8,000-10,000 as platform maturity reduces implementation requirements. Geographic expansion across Europe leverages early success stories and regulatory tailwinds. Partnership revenue begins contributing 15% of total through bank and technology integrations.
Year 3 forecasts $2 million ARR from 150-200 customers with 75% from recurring subscriptions. Average contract value reaches $10,000-12,000 with multi-year enterprise deals driving predictability. The unit economics demonstrate strong fundamentals:
North American expansion and European market growth accelerate progress. Partnership revenue reaches 25% of total as ecosystem matures. The path to $10 million ARR by 2030 becomes clear with proven scalability and market demand.